Online DVD Store

Sample advertising message:

10% off your next purchase. Join our VIP Club.

Reply message contains a special promotion code, which entitles to receive 10% when inserted into the order form.

VIP-Club is advertised on the web pages.

Online Music Store

A more targeted system can be implemented based on music genre. If the customer orders a rap cd, he will be asked to send in the join message with a second level keyword. This way he will only get info about new rap releases and specially targeted discounts.